Power Your Growth on Google Play: Discover the Latest Updates

Power Your Growth on Google Play: We’re thrilled to announce the start of our annual Playtime event series, beginning tomorrow! This event promises a wealth of announcements from our dedicated product teams, coupled with invaluable insights from Google’s local experts. For those unable to join us in person this year, don’t worry – we’re offering a special sneak preview of the product updates and strategies that will be unveiled. These insights are designed to empower you in building successful, sustainable businesses on Google Play. Stay tuned for more!

Elevating Growth and Engagement: Key Enhancements to Google Play’s Offerings

This year, Google Play has focused on enhancing three pivotal elements to help developers grow and engage more effectively: Custom Store Listings, the Deep Links page in Play Console, and Google Play Games on PC.

Custom Store Listings: A game-changer for optimization, these listings allow for tailored messaging to various user segments. With the ability to create up to 50 custom listings, developers can target audiences based on location, pre-registration status, Google Ads campaigns, or even reach out to inactive users. New features have been added to streamline this process:

• Drafts: Save your listings as drafts and return to them later for further editing.
• Scheduling: Choose when to publish your listings and for how long.
• Testing: Experiment with your listings on a subset of your audience before a full rollout.

Deep Links on Play Console: Introduced last year, this dedicated page has been vital in identifying growth and engagement opportunities. It helps pinpoint and fix broken deep links, and offers guidance on web-to-app mapping by analyzing top website URLs and their deep link status. Enhancements this year include:

• Ensuring ad campaign landing pages are deep-linked.
• Showing the percentage of top URLs that are deep-linked, highlighting areas for potential user redirection to apps.
• Indicating the proportion of users with the app installed who would open a URL within the app.

Google Play Games on PC: Aimed specifically at game developers, this initiative has seen significant expansion. Since its launch, the beta program has reached users in over 120 countries with a catalog of more than 3,000 titles, including popular games like Clash of Clans, Clash Royale, Free Fire MAX, and Angry Birds 2. This platform has enhanced the quality of gaming experiences, offering a new avenue for growth.

Discover more about these exciting updates and how they can accelerate your success on Google Play.

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Revolutionizing Monetization Strategies on Google Play

Google Play is introducing a suite of new features aimed at enhancing monetization strategies for developers. This comprehensive update focuses on optimizing pricing strategies, expanding global reach, and managing user purchases more effectively.

Enhanced Price Optimization:

• Price Experiments: Launched at this year’s I/O, this feature enables testing of various price points for in-app products, considering local purchasing power. Upcoming enhancements include saving experiments as drafts, removing underperforming variants mid-experiment, receiving warning notifications for pricing issues, and applying the most successful price across products.
• Automated Price Adjustments: Google Play will now automatically update minimum and maximum price ranges based on currency fluctuations against the US dollar, with Play Console Inbox notifications for recommended price adjustments.

Expanding Global Reach:

• The new getBillingConfigAsync API allows for the display of region-specific products and offers, identifying the user’s applicable country for Google Play.
• The payment method library now includes popular options like PayPay eWallet and cash top-ups at Lawson stores in Japan, 7-Eleven stores in Mexico, ShopeePay eWallet in the Philippines, Verve Card in Nigeria, and China UnionPay Card in select East and Southeast Asian markets.

Real-Time Developer Notifications:

• Soon, developers will receive notifications for one-time purchases and voided transactions, including cancellations, revocations, and chargebacks. This feature enhances visibility and assists in managing purchases, addressing fraud, and adjusting user entitlements swiftly.

User Choice Billing Enhancements:

• Developers in over 35 markets can now offer an additional billing system alongside Google Play’s, with alternative billing APIs available for participating developers.
• Google Play will render user choice screens, eliminating the need for developers to build and maintain these screens.
• Play Console will facilitate alternative billing settings management, including market enrollment and payment method logos.
• Transaction reporting will be simplified, and transactions reported via API will be reflected in Google Play Top Charts and detailed developer reports, including exchange rates, app package IDs, service fee rates, and more.

These updates represent Google Play’s commitment to providing developers with more tools and flexibility to reach their monetization goals effectively.

Enhancing App Quality: Google Play’s Latest Tools and Features

Google Play is committed to helping developers connect users with high-quality experiences. This commitment is grounded in four essential pillars: core value, user experience, technical quality, and privacy and security. Here are some of the latest enhancements and tools to support these pillars:

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Expanding App Bundle Size: To enhance core value and user experience, the app bundle size limit has been increased from 150MB to 200MB. This change allows developers to add more functionality without worrying about increased app sizes, as Play delivers only the relevant content to users.

Advanced Monitoring with Android Vitals:

• Hourly Vitals Data: Monitor and identify issues during release rollouts.
• Extended Data Analysis: Access up to 3 years of Android vitals data to observe long-term technical performance trends.
• Device-Specific Metrics: Prioritize devices based on business impact, considering metrics like store listing impressions, average ratings, and daily active devices.
• Threshold Notifications: Receive email and Play Console Inbox alerts when bad behavior thresholds exceed 8% per device.
• Integration with Android Studio: Analyze crash event data and potential fixes directly within Android Studio through App Quality Insights.
• Access Control in Play Console: Assign teammates limited access to app-quality data.

Refined Play Console App: Stay on top of your app’s performance even while on the go with the updated Play Console app. Key features include:

• Monitoring essential metrics.
• Viewing and responding to user reviews.
• Managing apps across various tracks and releases.
• Handling app orders and issuing refunds.
• Receiving messages from Google Play.

These updates signify Google Play’s ongoing dedication to empowering developers with the tools needed to deliver exceptional app experiences.

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Strengthening Business Security with the Enhanced Play Integrity API

Google Play has been consistently investing in the Play Integrity API to ensure that your apps and games are experienced by users exactly as you intended. We’re excited to announce several significant updates to this API:

Faster Integrity Verdicts: The low-latency Play Integrity API standard requests are now out of beta and available to all developers. This upgrade delivers integrity verdicts up to 10 times faster than before.

Play Protect Signal: A new opt-in feature that checks the status of Play Protect – whether it’s active or not, and if it has detected any known malware.

Enhanced Play Integrity API Report and Controls: The Play Console now features an improved Play Integrity API report and controls. These tools help you identify issues and refine your anti-abuse strategy by analyzing and breaking down API responses across your user base.

Google Play SDK Console for SDK Providers: SDK providers can now set up and manage their Play Integrity API integration through the Google Play SDK Console. This feature offers control over their quota and the ability to customize API responses.

We encourage you to leverage these new features to bolster the growth of your businesses on Google Play. Your feedback is invaluable to us, as it helps us create the tools you need for your success. Thank you for being a vital part of the Google Play community.

FAQ: Google Play’s Latest Announcements and Features

Q: What is the Playtime event series and what can we expect this year?

A: The Playtime event series is an annual event hosted by Google Play, featuring announcements from product teams and insights from local Google experts. This year, we’re offering a sneak preview of product updates and strategies for building successful businesses on Google Play.

Q: What are the key enhancements to Google Play’s offerings this year?

A: This year’s enhancements focus on three main areas: Custom Store Listings for targeted messaging, the Deep Links page in the Play Console for better engagement, and Google Play Games on PC, which has expanded significantly to offer a larger catalog of games.

Q: How is Google Play revolutionizing monetization strategies for developers?

A: Google Play is introducing new features for enhanced price optimization, expanding global reach with the getBillingConfigAsync API, and providing real-time developer notifications for better purchase management. There are also user choice billing enhancements, giving developers more flexibility in monetization.

Q: What updates are being made to enhance app quality on Google Play?

A: To enhance app quality, Google Play has increased the app bundle size limit and introduced advanced monitoring with Android Vitals. This includes hourly vitals data, extended data analysis, device-specific metrics, threshold notifications, and integration with Android Studio for better app-quality management.

Q: Can you explain the updates to the Play Integrity API?

A: The Play Integrity API has been updated with faster integrity verdicts, a new Play Protect signal, an enhanced Play Integrity API report and controls in the Play Console, and a Google Play SDK Console for SDK providers. These updates aim to strengthen business security and improve the user experience of apps and games.