Sanlo, a fintech startup, has launched a groundbreaking webshop tool tailored for gaming companies, aiming to alleviate the challenges posed by hefty app store fees. This innovative solution promises increased revenue and flexibility, offering promotional mechanics and marketing solutions to empower developers. Exciting times lie ahead in the gaming industry.
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Sanlo Introduces Webshop Tool for Gaming Companies
Sanlo, a fintech startup dedicated to assisting gaming companies in managing finances, unveiled its latest innovation on Wednesday: the closed beta launch of its webshop tool. This offering provides select game developers and studios with a plug-and-play solution that seamlessly integrates with their existing tech stacks. Interested gaming companies can sign up for a demo starting today.
The Challenge with App Store Fees
The landscape for small- to mid-size gaming companies has become increasingly difficult due to the hefty 30% fee charged by Google and Apple for in-app purchases. Epic Games, a major player in the industry, has long criticized Apple’s revenue cut, labeling it as predatory toward smaller businesses.
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Turning to External Webshops
In response to these challenges, many mobile game developers are shifting away from app stores for monetization and embracing external webshops. This emerging trend allows companies to host stores on their own websites, typically at a much lower fee ranging from 4-10%. Moreover, webshops are believed to drive higher revenue as players purchase directly from the gaming company, bypassing app store fees. Sanlo even claims that developers can increase their revenue by up to 25% with a webshop.
| Feature | Description |
|---|---|
| Name | Sanlo Introduces Webshop Tool for Gaming Companies |
| Description | Sanlo, a fintech startup dedicated to assisting gaming companies in managing finances, unveiled its latest innovation on Wednesday: the closed beta launch of its webshop tool. This offering provides select game developers and studios with a plug-and-play solution that seamlessly integrates with their existing tech stacks. Interested gaming companies can sign up for a demo starting today. |
| Challenge with App Store Fees | The landscape for small- to mid-size gaming companies has become increasingly difficult due to the hefty 30% fee charged by Google and Apple for in-app purchases. Epic Games, a major player in the industry, has long criticized Apple’s revenue cut, labeling it as predatory toward smaller businesses. |
| Turning to External Webshops | In response to these challenges, many mobile game developers are shifting away from app stores for monetization and embracing external webshops. This emerging trend allows companies to host stores on their own websites, typically at a much lower fee ranging from 4-10%. Moreover, webshops are believed to drive higher revenue as players purchase directly from the gaming company, bypassing app store fees. Sanlo even claims that developers can increase their revenue by up to 25% with a webshop. |
| Benefits of Sanlo’s Webshop Tool | Sanlo’s webshop tool equips game developers with various promotional mechanics, including exclusive digital items, bundle packs, discounted offers, and loyalty programs, all designed to encourage more players to engage with the game. Additionally, developers gain access to valuable player data, enabling them to tailor offers to individual users effectively. |
| Marketing Solutions to Overcome Limitations | While webstores offer numerous advantages, they face limitations such as restrictions from Apple and Google on in-app advertising. Sanlo addresses this challenge by providing marketing tools, such as in-game prompts, email campaigns, and ROAS attribution tracking. |
| Partnerships and Testimonials | Sanlo has already onboarded several gaming companies to its webshop platform, including Fusebox Games, known for mobile titles inspired by the “Love Island” IP. Terry Lee, COO at Fusebox, praised Sanlo’s plug-and-play nature and personalized service, highlighting the value it brings to smaller companies lacking internal resources. |
| Future Plans and Company Background | Sanlo plans to officially launch its webshop tool for all developers this summer. Founded in 2020 by Olya Caliujnaia and William Liu, the company boasts a team with extensive experience in prominent organizations such as Capital One, Electronic Arts, and Facebook. With $13.5 million in total funding and backing from notable investors, including Initial Capital and Index Ventures, Sanlo is poised to make waves in the gaming industry. |
| Conclusion | Webstore solutions have been around for years, with established players like Xsolla and newer entrants like Appcharge catering to the needs of gaming companies worldwide. Popular games leveraging webshops include Clash of Clans, Game of Thrones: Conquest, Marvel Strike Force, and Star Trek Fleet Command. |
The Benefits of Sanlo’s Webshop Tool
Sanlo’s webshop tool equips game developers with various promotional mechanics, including exclusive digital items, bundle packs, discounted offers, and loyalty programs, all designed to encourage more players to engage with the game. Additionally, developers gain access to valuable player data, enabling them to tailor offers to individual users effectively.
Marketing Solutions to Overcome Limitations
While webstores offer numerous advantages, they face limitations such as restrictions from Apple and Google on in-app advertising. Sanlo addresses this challenge by providing marketing tools, such as in-game prompts, email campaigns, and ROAS attribution tracking.
Partnerships and Testimonials
Sanlo has already onboarded several gaming companies to its webshop platform, including Fusebox Games, known for mobile titles inspired by the “Love Island” IP. Terry Lee, COO at Fusebox, praised Sanlo’s plug-and-play nature and personalized service, highlighting the value it brings to smaller companies lacking internal resources.
Future Plans and Company Background
Sanlo plans to officially launch its webshop tool for all developers this summer. Founded in 2020 by Olya Caliujnaia and William Liu, the company boasts a team with extensive experience in prominent organizations such as Capital One, Electronic Arts, and Facebook. With $13.5 million in total funding and backing from notable investors, including Initial Capital and Index Ventures, Sanlo is poised to make waves in the gaming industry.
Conclusion
Webstore solutions have been around for years, with established players like Xsolla and newer entrants like Appcharge catering to the needs of gaming companies worldwide. Popular games leveraging webshops include Clash of Clans, Game of Thrones: Conquest, Marvel Strike Force, and Star Trek Fleet Command.
FAQs about Sanlo’s Webshop Tool for Gaming Companies
What is Sanlo’s webshop tool?
Sanlo’s webshop tool is a new offering designed to assist gaming companies in managing their finances more effectively. It provides select game developers and studios with a plug-and-play solution that seamlessly integrates with their existing tech stacks.
Why are app store fees a challenge for gaming companies?
App store fees, particularly the 30% charged by Google and Apple for in-app purchases, pose a significant challenge for small- to mid-size gaming companies. This high fee structure can impact profitability and hinder the growth of these businesses.
How does Sanlo’s webshop tool address this challenge?
Sanlo’s webshop tool allows gaming companies to bypass app store fees by setting up external webshops on their own websites. This enables them to offer in-game purchases directly to players, potentially increasing revenue by up to 25%.
What are the benefits of using Sanlo’s webshop tool?
Sanlo’s webshop tool offers various promotional mechanics, including exclusive digital items, bundle packs, discounted offers, and loyalty programs, to encourage player engagement. Additionally, developers gain access to valuable player data for more targeted marketing efforts.
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How does Sanlo help overcome limitations related to in-app advertising?
Sanlo provides marketing solutions such as in-game prompts, email campaigns, and ROAS attribution tracking to help gaming companies promote their webshops effectively despite restrictions from Apple and Google on in-app advertising.
Can you provide an example of a gaming company using Sanlo’s webshop tool?
Fusebox Games, known for mobile titles inspired by the “Love Island” IP, is one of the gaming companies already utilizing Sanlo’s webshop platform. Terry Lee, COO at Fusebox, praised Sanlo’s plug-and-play nature and personalized service.
What are Sanlo’s future plans?
Sanlo plans to officially launch its webshop tool for all developers this summer. With a team boasting extensive experience in prominent organizations and backing from notable investors, Sanlo aims to make waves in the gaming industry.
Are there other companies offering similar webshop solutions?
Yes, there are other companies offering webshop solutions, including established players like Xsolla and newer entrants like Appcharge. Popular games leveraging webshops include Clash of Clans, Game of Thrones: Conquest, Marvel Strike Force, and Star Trek Fleet Command.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.